WhatsApp Lists
2024
I contributed to the launch of WhatsApp Lists, enabling users to organize conversations more efficiently. This project involved multiple prototypes, reviews, and iterations across product teams. The feature also expanded Favorites and Labels for Business users. Lists launched globally in 2024.
WhatsApp Business Discovery
2021
I led the design of WhatsApp’s first business discovery feature, enabling users to find local businesses. This project involved navigating several data quality, privacy, and security challenges. The feature launched in Brazil in late 2021 and expanded to South America in 2022.