I aspire to create products that enrich lives with simple, thoughtful, and delightful design.

Hi, I'm Nuno, a product designer based in Tokyo, Japan, originally from Porto, Portugal. I work with clients globally.

I set up teams with the power of human-centered design in the technology space. My goal is to make technology more humane, helpful, safe, and a driver of better outcomes for our world.

I love tough challenges, and consistently going beyond “good enough”. I thrive in solving complex problems with a passionate, closely-knit multidisciplinary team.

Outside of work, I surf and play padel.

Experience

Coelho Works 2024 – Present
- Location: Tokyo, Japan
- Title: Lead Product Designer & Design Partner
- Services: Fractional Product Design, App Design & Development.
WhatsApp 2021 – 2024
- Location: London, UK & Berlin, Germany
- Title: Product Designer
- Team: WhatsApp Business
- Projects: Business Discovery,
  Business Search,
  Inbox Management,
  First Conversation,
  and more.
Google 2017 – 2020
- Location: London, UK
- Title: Design Manager,
  Senior UX Designer,
  UX Designer
- Team: Google DeepMind,
  Google Health
- Projects: Streams,
  Google Care Studio,
  Octane,
  COVID-19 Hospital Dashboards,
  and more.
Freelance Design Consultant 2015 – 2016
- Location: Tokyo, Japan
- Services: Startup Advisor,
  Design Sprint Facilitatator,
  Prototyping.
- Clients: IDEO,
  Thread, Rival Schools,
  Bento Graphics.
Thread 2014 – 2015
- Location: London, UK
- Role: Product Designer & Front-end Web Developer
- Projects: Onboarding,
  Browsing Experience,
  Product Quick View,
  and more.
ustwo 2012 – 2014
- Location: London, UK & New York City, NY, USA
- Role: UI Designer
- Projects: American Express Plenti,
  Barclays Pingit,
  Sony VAIO Message Center,
  and more.
Freelance UI Designer & Web Developer 2008 – 2012
- Location: London, UK
- Services: UI Design,
  Front-end Web Development.
- Clients: Paul Cocksedge Studio,
  RoAndCo,
  and more.

Side-Projects

Word Cards 2025 App Development
A flash card deck builer and review app. (In development)
Nuggets 2024 App Development
Interesting facts about science and the world. (In development)
Big Sur Icons 2021 Icon Design
A collection of redesigned macOS icons.
Currency 2016 App Development
A minimal currency converter for travellers.
A Year in an Instant 2016 Photography
Daily instant photos of my first year living in Japan.
15 Days in Japan 2013 Photography
A photographic diary of my first trip in Japan.
Stethoscore 2009 Product Design
A heart disese risk calculator.

Community

ADPList 2020 Mentor
Creative Mentor Network 2019 Mentor
Framer London 2018 Event Co-host

Talks

Tales from My Side-Project Missteps 2022 Design at Meta London Meetup (Internal Event)
Turning Abstract into Reality 2020 Adobe MAX
Zen and the Art of Design Systems 2020 Panel
Keynote Speaker 2018 DIGICOM 2018
Running Design System Sprints 2018 Bristol Product Design Meetup
Design Sprints 2016 UX Jam by UX MILK & UX Tokyo. With Roy Husada.

Interviews

Danielle Newnham Podcast 2024
Lovers Magazine 2018

Education

University of the Arts London, Central Saint Martins 2008 – 2012 BA (Hons) Graphic Design
London, UK
Escola Secundária Soares dos Reis 2005 – 2008 Professial Diploma in Graphic Design and Visual Communication
Porto, Portugal

Certifications

General Assembly 2019 Data Science
London, UK
The London School of Economics and Political Science 2018 MBA Essentials
Online
Harvard Medical School HMX 2017 HMX Fundamentals: Biochemistry, Genetics, Immunology, Pharmacology, Physiology
Online

Awards

Google Award for Excellence 2020 In honor of critical contributions to Alphabet’s COVID-19 response.